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The AI that monitors your competitorsfor you

Open beta: 100% free

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Illustration: targeted monitoring and search across the competitive landscape

1Tailored collection

Every day, Watchr detects changes and gathers information your AI tools do not see.

Illustration: AI sorting and filtering signals

2Smart filtering

The AI assistant filters each signal for you using your prompt, deduplicates, and removes the noise.

Illustration: clear reports and recaps

3Recaps

Watchr turns filtered signals into a clear recap so you stay one step ahead.

From collection to actionable signals, effortlessly

An automated, AI-powered competitive intelligence pipeline that filters out noise, prioritizes the most important signals, and shares what matters.

  • Website

    Changes: pricing, homepage, blog...

  • Social

    LinkedIn, Facebook, YouTube, Instagram

  • Newsletters

  • Ads

    LinkedIn, Facebook, YouTube

  • News

    Online press

Analysis

Recaps

Slack & email digests

MCP

Connect to Claude, Dust, and your agentic workflows

MCP access

Bring Watchr context into your AI agents

The Watchr MCP exposes monitored competitors, page changes, filtered signals, reports, and archives to compatible assistants and internal agents.

Get started

Set up your account in minutes and receive your first report with clear, filtered, and deduplicated insights.

Start free trial
“

Before WatchrAI, my competitive intelligence work was time-consuming and inefficient.

WatchrAI saved me a huge amount of time: the tool automates collection and delivers the essential information. Most importantly, I don't miss any key information.

Today, it feels impossible not to use this kind of tool for competitive intelligence.

Julie — Product Marketing at Welcome To The Jungle
JulieProduct Marketing @ Welcome To The Jungle

Frequently asked questions

Everything you need to know before trying Watchr.

When you’re actively competing.

If you:

  • track competitors manually
  • stopped because it takes too much time
  • or compete in a fast-moving market (content, website changes, product launches)

👉 Watchr becomes an advantage instantly.

AI tools are great for quick research — but they don’t track your competitors continuously.

They often:

  • miss recent updates
  • don’t track website changes
  • don’t monitor social or hiring signals

Watchr does:

  • scrapes 10+ specialized data sources
  • tracks website changes daily
  • collects news and signals in real-time
  • monitors competitors continuously

👉 AI helps you search. Watchr makes sure you don’t miss anything.

You can, but maintaining scrapers, aggregating sources, and filtering noise quickly becomes an important system to build and maintain.

Watchr gives you that infrastructure out of the box at a very affordable cost.

Product updates, pricing changes, website changes, messaging shifts, hiring signals, and more.

Everything is continuously collected: then an AI agent analyzes it and highlights only what actually matters.

👉 No noise. Just actionable insights.

A few minutes. Add competitors and start receiving insights by the next day.

Within days. Watchr surfaces useful insights almost immediately.

Yes. Start free and see the value on your own competitors.

The Watchr MCP gives compatible AI assistants access to your competitive intelligence context: monitored competitors, detected page changes, filtered signals, reports, and archives.

You can ask questions from Claude, Dust, or your own agents without exporting data or copying recaps manually.

Yes, it’s built for teams.

Insights can be shared across: sales, product, marketing. Either through email or a Slack channel.

👉 So everyone stays aligned on what competitors are doing.

Ready to monitor your competitors without the manual work?

Start free trial

Latest articles

The latest published content on competitive intelligence.

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Ask natural questions

Ask "what changed at this competitor this week?" from Claude, Dust, or your own agent.

Live competitive context

Agents work from Watchr's collected and filtered data instead of stale exports.

Structured access

Use a standard MCP interface instead of manual CSVs, copy-paste, or ad hoc scripts.

Pricing

During the beta, every user gets access to Pro for free.

Free—Forever

  • Up to 3 competitors
  • 5 sources per competitor
  • Weekly reports
  • Email delivery
  • 7-day data retention
Start free trial

Pro—$19/month

Included during beta
  • Up to 15 competitors
  • Create multiple monitoring groups
  • All sources (social, ads, web, press, newsletters)
  • Daily, weekly or monthly reports
  • Email + Slack delivery
  • MCP access for Claude, Dust, and internal agents
  • Unlimited data retention
  • Instant alerts on key changes
  • Team sharing (multiple members can receive reports or access the insights feed)
Get Pro for free
Fundamentals

Competitor analysis: which lens to use for which question

A working guide to competitor analysis: four analysis lenses tied to four question types, an explicit bridge from monitoring, and a decision table for what to run when.

May 17, 2026 · 12 min read

Fundamentals

Competitor monitoring: a system you can actually run

A working guide to running competitor monitoring as a system, not a list. Cadence by source type, alert precision, when to drop competitors, what to do with the signal.

May 17, 2026 · 10 min read

Role guides

Competitive Intelligence for Agencies

An operator's playbook for agencies running competitive intelligence across client portfolios: margin math, per-client qualifying prompts, a 45-minute onboarding template, deliverable formats and pricing tiers.

May 16, 2026 · 14 min read