Category: Role guides
Latest articles in Role guides.
Competitive Intelligence for Agencies
An operator's playbook for agencies running competitive intelligence across client portfolios: margin math, per-client qualifying prompts, a 45-minute onboarding template, deliverable formats and pricing tiers.
Competitive Intelligence for Founders
A 30-minute weekly competitive intelligence ritual for founders pre-PMM: four signals that matter, the AI-assistant-as-team trick, and the trigger conditions to know when to upgrade.
Competitive Intelligence for Growth and Marketing Ops
An operator's guide to competitive intelligence for growth and marketing ops in 2026: tagging discipline, multi-surface routing, MCP / API integration, and the metrics that prove the orchestration layer is working.
Competitive Intelligence for Product Marketing Managers
A working guide to competitive intelligence for PMMs in 2026: the four artifacts that matter, how to keep battlecards alive, and where AI-native tooling actually helps.
Competitive Intelligence for Sales Teams
A program-owner's guide to competitive intelligence for sales teams: ownership split between PMM, RevOps and enablement, the AI-assistant delivery channel that fixes adoption, and the metrics that prove the program works.